While Gladwell is correct in the sense that the environment can considerably influence many, the majority of these impressionable people are weak-willed, and it can be observed that those with strong mentalities can resist any controlling forces that the environment may exert.
Bullet Summary Type of people sharing, stickiness of the product and the overall context make a trend snowball The people spreading a trend are well connected, love helping others or are good at selling The overall context or historical period must be help the trend spread Full Summary Introduction Gladwell presents first the seemingly inexplicable re-birth of a brand that seemed on the verge of disappearing.
In the s the Hush Puppies shoes went from being popular in the Soho district of NY among the hipsters to spreading to the whole country. Gladwell will explain how that happens. The Three Rules of Epidemics Gladwell says that most social trends spread following the same rules.
For Gladwell the factors that make a trend reach the tipping point are three: Law of the Few Power of Context Chapter 2: These super infectors spread the virus to dozens or hundreds of other people. Connectors Connectors are people who know everyone and who help spread the word -or the virus- on a bigger scale.
They often have varied interests spanning different realms, so they also help bring the trend to different industries and different personalities. Mavens Mavens instead of knowing everyone seem to know everything.
They read more than the average person and love to gather information.
They also love using that information to help other people. They are enthusiastic about introducing new ideas and concept, and their passion is contagious and helps spread the trend with natural charm.
Salespeople Salespeople are able to influence others in changing their behavior or directing their buying decisions. Salespeople have great interpersonal skills and use the power of body language check The Definitive Book of Body Language.
Most of all, from a Social Power Moves perspective I loved how Maxwell defines the power of influencing in conversation. Everyone has a different speaking rhythm, such as the words per minute or the moments he pauses or speaks. When two people meet, they will have to reach a common ground.
But the one who draws the other into his own rhythm will be most powerful, influential and dictates the terms of the interaction.
But on that regard I recommend you check Contagious: Why Things Catch On Chapter 4: The Power of Context Part One The power of context refers to the bigger environment around the product or trend itself.
The environment can stifle or give impetus to the budding trend. Malcom Gladwell uses the example of the welcome and yet strange and unexpected sudden decline of crime rates in New York in the s. He says there were a few small but influential changes that helped by changing the context and he introduces the Broken Windows theory.
The authorities in New York for example focused on ridding the subway system of graffiti and cracking down on subway fare dodgers.
The Broken Windows Effect has critics of course. As a heads up, the paper says that the police measure that most consistently reduces crime is the arrest rate of those involved in crime. This concept reminded me of the 1.
The author also talks about group properties as related to size of the groups. Up to people the group members can know themselves personally and grow in intimacy. That intimacy effect and the efficiency that ensues is usually lost in groups of more than members.
Airwalk initial consumers were skaters, but the brand wanted to expand beyond. How to sell to people who never skated in their lives?
To manage to appeal both to masses and the more selective hip fashion mavers, the company had selected models for boutique stores and mass produced models for department stores. Case Study — Suicide, Smoking Malcom Gladwell addresses the potential rise of disturbing trends we sometimes witness among teen angers, such as mass shootings in schools, cigarettes and suicides.
Conclusion In the last chapter Gladwell brings a few more examples of how some movements or brands used the tipping point rules he listed.
Lexus for example spent an inordinate amount of money in pampering its customers when it had to recall a few autos. Why did the invest so much?
Because the very first buyers were more likely mavens, people who care about cars and talk about cars. Those are the guys who would influence all the rest.
People have different speaking patterns such as speech rates and pauses.In its own way, Malcolm Gladwell's The Tipping Point exemplifies its subtitle: How Little Things Can Make a Big Difference. Gladwell, a staff writer for The. The Bernie Goetz case, for example, illustrates what Gladwell calls the Power of Context, which argues that the psychological or sociological backgrounds of Goetz and the youths on the.
Summary of The Power of Context by Malcolm Gladwell In “The Power of Context” by Malcolm Gladwell, the author proposes a theory to explain the phenomenon that occurred when the sudden period of intense cleaning and maintenance of crime-infested New York City was able to slash crime.
Complete summary of Malcolm Gladwell's Outliers: The Story of Success. eNotes plot summaries cover all the significant action of Outliers: The Story of Success. of rigid power structures among.
Gladwell proposes that we can understand the decline in crime by citing the Power of Context: the importance of environmental factors in determining the Tipping Point. The third rule of social epidemics is environmental in nature: while specific people and products can cause major trends, no trend can “flourish” without the right context.
Need help with Chapter Five: The Power of Context (Part Two) in Malcolm Gladwell's The Tipping Point? Check out our revolutionary side-by-side summary and analysis. The Tipping Point: How Little Things Can Make a Big Difference is the debut book by Malcolm Gladwell, first published by Little, Brown in Gladwell defines a tipping point as "the moment of critical mass, The Power of Context.
Human behavior is sensitive to and strongly influenced by its caninariojana.com: Malcolm Gladwell.